MindHacker is the only process to identify tasks, mental links, values and social context available on the market. It carries out the universal and deep analysis on what is happening within the body, mind and emotions of the consumer at the moment of purchase planning or the purchase itself.
MindHacker was developed to discover the deep insights and build breakthrough strategic and tactical recommendations based on them. Only MindHacker shows:
any and all buyer criteria on which a buyer searches for a problem solution. They create the mental accessibility, or simplicity, of brand recollection at the moment of decision-making. Our task is to identify mental links under which a customer makes the decision on purchase and identify whether the brands or products known to us are among them, and to shift them to a set of active associations of a customer taken into consideration at the moment of purchase.