Market Driving – our approach
Market-driven approach is blindly trying to find its place on the market.
Market-driving approach defines and shapes the market.
BlueFox refers to a proactive orientation towards the market environment as an attempt to become the “Controller”, to impact and shape the market. To drive markets instead of being market-driven should be the major strategic decision to make. Its efficiency depends on the disclosure of the hidden needs of buyers and correctly addressing them.
Accepts the situation as it is.
Tries to find its place on the market.
Defines and shapes the market.
Actively changes its structure.
Responds to clear market changes with delay.
Surprises others with its active conduct.
Needs to consider it.
The competition must take the controller into account, as it establishes the game rules.
Tries to know their needs.
Educates others on the hidden needs.
Tries to provide value higher than offered by others.
Delivers new value.
Tries to stand out in an existing category.
Tries to create a new category.
Tries to improve value within the defined rules.
Creates a new type of value.
Continuously analyses an irrelevant risk.
Manages the market efficiently.