PL

ONLINE consultancy, workshops, training

Organisations throughout the world are currently facing a huge challenge. Research and experience show that the approach relying on waiting and observation is the most harmful in the time of crisis and uncertainty. The best position in the time of economic recovery will be taken by companies which are bold in their decisions and active in the time of crisis.

BlueFox’s strategic consultancy is powered by the latest practical marketing knowledge provided by experts in a convenient form of consultations and workshops addressed to companies and held ONLINE.

  • How to take advantage of the sleeping competition?
  • How to protect a brand against the effects of the crisis?
  • How to avoid the serious mistake of spending money randomly?
  • What are the opportunities that you have not perceived so far?
Brand resilience

online workshop

How to protect a brand against the effects of the crisis?

RESULTS

  • Brand position diagnosis – we define the fundamental problems.
  • Brand revitalisation – we analyse the opportunities and show the proper direction.

IMPLEMENTATION

Diagnosis:

  • 1 step – a questionnaire filled in by the client
  • 2 step – online interviews – deeper diagnosis

Revitalisation strategy:

  • A strategic online workshop where we jointly explore the potential ways of brand revitalisation and building its resilience against future shocks

Duration of the online workshop: 3-4 hours
Price: 6 000 PLN + VAT

Market Driving strategy

online workshop

How to take advantage of the sleeping competition?

RESULTS

  • How to use the passive attitude of our competitors to engage in a Pincer movement and shift the market powers?
  • How to impact the market structure and/or behaviour of market players towards the direction improving the competitive position of your business?

IMPLEMENTATION

Diagnosis:

  • Step 1 – a brief filled in by the client
  • Step 2 – online interview – deeper diagnosis

Market control strategy:

A strategic online workshop in which we diagnose potential and verify the opportunities of a company to take control over the market

Duration of the online workshop: 4-5 hours
Price: 5 500 PLN+ VAT

Neuro Design Thinking

online training

How to avoid the serious mistake of spending money randomly?

RESULTS

  • Broadening the knowledge on how buyers make their decisions and what makes a product or service successful
  • Capabilities to better design the effective products and services satisfying the deep needs of buyers
  • Learning about possibilities of implementing the neuromarketing tools

IMPLEMENTATION (scope of training)

  • Introduction to neuroscience
  • Neuromarketing tools and their application
  • Neuromarketing as a component of the design thinking process
  • Developing a new product or service – a case study based on client materials

Duration of online training: 4 hours
Cena: 4 000 PLN+ VAT

Each participant will be awarded with a certificate

Idea Generator

online workshop

What are the opportunities that you have not perceived so far?

RESULTS

A creative approach to your challenges and strategic problems:

  • We generate solutions for the well-known problems
  • We generate innovation
  • We systemise processes
  • We identify the key managerial areas

IMPLEMENTATION

Data collecting

  • Problem-defining questionnaire – to be filled in by a client

Debrief – teleconference (approx. 1 h)

Expert analysis

Explorative workshop (approx. 2 h)

  • Generation of ideas
  • The use of creative thinking techniques
  • Linear and lateral problem approach
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  • Innovation creating methods (TRIZ and related)
Duration of online training: 3 hours
Price: 2 500 PLN+ VAT
 

Do you want to know more?

Ask the experts a question

Piotr Lutek

Market Driving Strategy
piotr.lutek@bluefox.com.pl

Jacek Pogorzelski, PhD

Brand resilience
Neuro Design Thinking jacek.pogorzelski@bluefox.com.pl

Konrad Klimek

Generator of ideas konrad.klimek@bluefox.com.pl

Contact for orders, inquiries should be directed to: Ewelina Ostrowska, office@bluefox.com.pl tel. 537 620 650
  • We arrange the dates together with you
  • Consultancy is provided following payment under a pro-forma invoice