Neurojudge enables conduct of neuro-tests on individual impulses (i.a. a product, packaging, advertisement, display, shelving unit) or neuro-audits for the entire facilities and concepts.
Neuro-tests may be conducted on projects, prototypes and ready-made objects.
We present test results on a diagnostic matrix showing the declared (conscious) and biometric (subconscious) effectiveness of individual impulses.
The methodology provides comprehensive models and instructions – based on the non-controlled responses of the nervous system of consumers, it provides the information on the best and potentially the most successful concept.
Analysis of customer experience
Analysis of customer experience is carried out with the simultaneous use of many methods and deep analysis of effectiveness of sensory impulses
Typical situations when we apply the NeuroJudge method
It is unknown whether a product fits customer needs
It is unknown which project should be selected for implementation
It is unknown whether the existing projects need to be corrected
It is unknown which features have the highest impact on sale of a product in given industry
Instruments of biometry
Eye movement and focus tracking
Reading of emotion types from the facial expression of a respondent
Stimulation of the nervous system (galvanic skin response)
Measurement of brain waves, emotions of the respondent, including engagement, focus and frustration